Creativity

Ideas and Theories

"A process needed for problem solving...not a special gift enjoyed by a few buta common ability possessed by most people" (Jones 1993)

"The making of the new and the re arranging of the old" (Bentley 1997)

"Creativity results from the interaction of a system composed of threeelements: a culture that contains symbolic rules, a person who brings noveltyinto the symbolic domain, and a field of experts who recognise and validatethe innovation." (Csikszentmihalyi 1996)

"There is no absolute judgement [on creativity] All judgements arecomparisons of one thing with another." (Donald Larning)

"Technology has taken all the creativity out of media production"

"A project that is too well planned lacks opportunities for spontaneity and creativity."

"Media producers can learn nothing from studying the conventions of old texts."

The creation of bringing something new into existence - "this particular understanding of creativity involves the physical making of something, leading to some form of communication, expression or relation". (David Gauntlett) 

"If creativity is not inherent in human mental powers and is, in fact, social andsituational, then technological developments may well be linked to advances inthe creativity of individual users" (Banaji, Burn and Buckingham, 2006).

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